Fidesic's Jacob Pepper to Speak at Community Summit NA

Fidesic is thrilled to announce that our team member Jacob Pepper will be joining a multigenerational panel of marketing experts at Community Summit NA 2025. As a Gen Z voice on the panel, Jacob will bring fresh insights into how different generations approach B2B purchasing decisions.

Cracking the Code: How to Speak to Gen Z and Millennial Decision-Makers in 2025

The panel brings together marketers from Gen X, Millennials, and Gen Z to explore how to effectively market across generational divides and drive demand. The discussion will cover critical topics including trust-building, technology adoption, navigating buyer committees, and the distinct ways each generation consumes content throughout the buying cycle.

With Millennials now representing 64% of B2B purchasers and authorized signers, and Gen Z rapidly entering the workforce and expanding their influence, understanding generational differences has become essential for marketing strategy in 2025. The panel will examine both the differences and surprising commonalities between generations—particularly in self-education preferences and the underlying psychology that drives purchasing decisions across age groups.

This session will provide actionable insights on tailoring messaging to resonate with different generational audiences while tracking the metrics that truly matter for marketing performance.

Book an Appointment with Jacob