Fidesic's Kevin Pritchard to Speak at Community Summit NA
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Fidesic is excited to share that Kevin Pritchard, a member of our team, will be participating as a panelist at Community Summit NA 2025, joining other marketing professionals from ISV and VAR organizations to discuss what's actually working in marketing today—backed by real data.
Analytics to Show What's Working in Marketing Now
This panel takes a data-driven approach to cutting through generic marketing advice. The discussion will focus on proven tactics that are generating high-quality leads and converting them into closed deals, with the metrics and analytics to back up every claim.
Kevin and his fellow panelists will examine the marketing strategies currently driving measurable results, complete with specific data points. The session will cover essential topics including which analytics to present to executive leadership, how to measure soft ROI versus hard ROI, and common analytics pitfalls that marketing teams should avoid.
Rather than theory, this panel delivers practical insights from marketers working directly in the field. Attendees will gain access to real strategies these professionals are using to cut through digital noise, generate qualified leads, and accelerate the path to conversion.
Key takeaways from the session include:
- Current marketing strategies producing leads, supported by actual data
- Analytics frameworks for executive reporting
- Methods for measuring both soft and hard ROI
- Critical analytics mistakes to avoid
The panel format provides an opportunity to learn directly from peers executing successful marketing programs and to gain actionable insights applicable to business growth strategies.
