Building a Targeted Website- Fidesic AP Solutions for GP

The web has shifted from large sites with piles of information to small ones catered specifically to an audience. This trend can be seen in domain name registration, website design, and SEO strategies.

We've always had a strong presence in the AP market with a focus on Dynamics GP customers, but now we've built an entire product and website around a specific segment of our market.

Fidesic AP for GP is built to be your one-stop-shop for GP accounts payable solutions. We can take invoices you receive in the mail, walk them through an approval process, push them to GP, process your payment approvals, and even handle the payment delivery to your vendors.

Sales leads and potential customers are an increasingly hard-to-please group. As people become more and more immersed in a “google”world, searching through website menus seems archaic. Users want to search for exactly what they want and then be taken to a page with exactly the information they seek.

How to build an effective targeted market website:

·      Search Engine Focus

o   Each page should be a “response” to a probable search query. The vast majority of site visitors will be coming to answer a specific question. Cater to that question and provide a page with a conscience answer.

·      Pick a Target

o   Once you've got a group of people to target, think about their needs, their wants, and their internet behaviors. What words and phrases will spark a click?

·      Video Presence

o   Internet users are becoming increasingly focused on videos. A product video is the modern equivalent of an “elevator pitch.” The main difference being nearly all customers are going to view your“elevator pitch” prior to you saying a single world. Videos must focus on your specifically targeted group, and be concise in their presentation. You've only got a minute or two to win them over, so make sure your pitch is on point.

·      Web presence driving traffic to your site.

o   WhileSEO is the primary driver of your site, being a “relevant” result in a search engine means you have to already have traffic. This classic “chicken or the egg” conundrum is solved through blogs and other listings. (It'd be hard not to point out the inherent irony of this post). Write about your site. Tweet about it. Email people about it. It takes a bit of work to get over that initial hump, but once users are hitting your site you will become a “relevant” result in the search engine world.

·      Call to action

o   Once you've got them on your site it's important to offer direction. What is your desired outcome? Phone call? Webinar? Free Trial? There are many different directions to point your users, but that clear path must be present on every page.

More information on Enliven Software is available at www.Fidesic.com